Selected work / Social video campaign

elBailoteo

Let the music
take over.

Watch the films ↗

Creative concept, direction
& video production.

El Bailoteo / Press play

A campaign by Miguel RestituyoFrom the first idea ↓

01 / The creative conceptRetro attitude. Latin energy.

An invitation
to let go.

A cassette player. A restaurant window.
A shared look. A familiar chorus.

The idea was to introduce El Bailoteo through small, playful stories about music and friendship. Ordinary situations become little performances: someone presses play, a friend starts dancing, a quiet moment turns into a shared joke.

Each film has its own setup and payoff. Together, they build the same world: relaxed, colourful and a little unexpected. An invitation to feel the party before getting there.

Concept, direction, filming & editing
Miguel Restituyo

A girl dancing to Brazilian funk outside a restaurant while two people remain seated inside — In her own world. Everyone else carries on.

Friends singing in the karaoke rooms at Wijck Groningen — An invitation to the karaoke rooms, open during the party.

The creative direction / Wijck Groningen

One location.
Different little stories.

The entire campaign was filmed at Wijck Groningen, the venue for El Bailoteo. Its different spaces became the settings for the stories. Retro props, denim and colour contrast give the series a shared identity. Some moments are personal; others unfold between friends. The karaoke film also carries a specific announcement: the venue's karaoke rooms would be open during the party.

02 / From idea to filmFive stories / Four films to watch

Small stories.
One campaign.

The original concepts, alongside the finished films.
Watch with sound.

01 / Press play15 sec

Press play.

A girl presses play on a retro cassette player, puts on her headphones and starts dancing. A private moment, completely carried by the music.

02 / The window dancer24 sec

The window dancer.

Two people sit in a restaurant. Outside, a girl passing by stops to dance to Brazilian funk in front of the camera. They carry on, indifferent, while she loses herself in the music — completely in her own world, enjoying every beat without disturbing anyone.

03 / The tequila moment15 sec

That look.

The camera moves between two laughing friends. When it returns, one expression has changed. The next move reveals why: a friend offering a shot of tequila.

04 / Karaoke rooms open24 sec

Sing it back.

Created to announce that Wijck Groningen's karaoke rooms would be open during El Bailoteo. A girl sings in the pink-red room and her friends join in, giving the announcement the same playful spirit as the rest of the campaign.

03 / The approachConcept → Direction → Production → Edit

One idea.
A whole series.

A campaign starts before the camera comes out.

I develop the creative idea, shape the individual stories and carry them through filming and editing. The result is a series of four or five short films for social media, each with its own moment and a shared creative direction.

El Bailoteo shows how that can feel: a recognisable world, simple situations and room for personality.

More about my work ↗

From the first idea to the final cut.